It is difficult, and many would argue impossible, to get consensus on the characteristics of each of these beer styles. Examples include ‘Amber Ale’, ‘Dry Beer’, ‘Irish Stout’, ‘Pale Ale’, and ‘Pilsener’. ![]() Secondary to this branding message, brewers attempt to increase a product’s appeal to consumers by affiliating it with one of many specific beer styles. Names such as Budweiser, Brahma, Carling, Coors, Fosters, Heineken, Kirin, Molson, Skol and Stella Artois have become very well known internationally through investment of hundreds of billions of marketing dollars over many decades. ![]() ![]() ![]() Beers throughout the world are typically marketed to consumers using well-recognized brand names which require considerable investment to build and maintain.
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